Writing Business Articles? Follow These 5 Steps To Business Writing Success Posted by nick_niesen on November 1st Women's Joe Mixon Jersey , 2010
Business articles are a great way to let readers searching the Internet know everything about your new or existing company, and what you can offer them in your unique products and services.
You may be a company that only does business on the Internet, or a Brick & Mortar retail store that would like to increase their online presence via your web site to create additional exposure internationally or worldwide, and increase your customer base.
No matter what type of business approach you take, you will realize that finding a variety of marketing avenues to reach new potential customers is one of the most important components for the growth of your new or well-established business.
When you finally decided to test the waters in article writing because you wanted to add it to your overall marketing plan, I聮m sure you will quickly realize that this is a very powerful Women's Jessie Bates III Jersey , yet cost effective way to reach enormous amounts of targeted traffic!
However, in order to reach your desired traffic online, you must not only create value added, informative and creative articles, but you must place them on the Internet for people to find and read. If you聮re not sure where to start, you can use my 5 simple article-writing steps as a guideline Women's A.J. Green Jersey , and create your own writing style and article distribution plan that will work best for you:
Tip #1: Have a complete understanding of the business you聮re in, the product and services you offer, and don聮t over sell and underachieve your readers!
I聮m surprised how many times I read an article where some company is telling me they will offer you the world, and when you visit their web site, it looks like they actually do offer you the world, a lot of dirt Michael Jordan Jersey , and the some of that smelly stuff.
Example: Company XYZ expresses that they聮re #1 in customer service online, and when you provide a link to your site for your readers to view your claim that you wrote in your article, the reader navigates your site, and quickly they notice you have no access to a live customer service chat service, any toll-free numbers to reach a customers service specialist, and all you聮re providing them is an email address saying that you may get back to them sometime after the summer beach season is over. If you don聮t offer the best customer service on the Internet or planet Renell Wren Jersey , don聮t even think for a minute to convey that message to your readers.
Tip #2: Don聮t get business article writing mixed up with a press release!
Writing press releases are a good way to get the message out that your company offers a unique and exclusive product in the market, and you want to introduce it with a bang, or that your business just hired a top executive that will drive your company shares straight up in the stock market. Writing your business article is slightly different, you want to use your article to express your company聮s best features and benefits offered.
Write about how you can save time and money, or give them a better lifestyle, how about your productsservices offer customers that give them complete 聯Peace-of-Mind聰. Believe it or not Ryan Finley Jersey , people do searches to find your products and services to either solve a problem, or possibly to fill a desired need they have. You have to tell them how you聮re going to solve their problems, and fill their needs, and put it in writing.
Tip #3: Find out who your readers are, and write your article in their language!
Nothing is worse than when I come across an interesting article, and I find out halfway through Germaine Pratt Jersey , there is a completely different language that I don聮t understand. There are many business writers that have a technical writing background, and when they communicate their message in the article, readers may stumble on your article that is saturated in technical mumbo jumbo that only tech savvy individuals understand.
When you start preparing to write you article, think about your people you want to reach, and who will be interested in reading your information, because if you聮re writing for the non-technical person Drew Sample Jersey , and you put a ton of information that the average individual won聮t understand, your message will definitely be lost and your readers you聮re trying to attract will move on and find another article that is easier to read.
Tip #4 Once you have written the perfect article, now you want to know how to reach your targeted readers!
You wrote the perfect article, and it is jam packed with your features and benefits. You聮re telling your potential readers how to reach you, but they won聮t be able to reach you if you don聮t take the steps to get your article out there on the web.
The best way to get your company article distributed is through ezine and article distribution directories. You may decide to only submit your articles to a select few of the top article directories that offer a high volume of traffic, but I would suggest that you consider also submitting to a variety of smaller ones Jonah Williams Jersey , because you never know where they will be picked up from and prominently placed for inbound traffic.
One of the biggest changes happening with article directories is that you will find more niche targeted business content distribution sites that focus on your related themes. Highly consider these sites, because they not only offer you more category options, these sites will eventually be classified as an authority site on your specific business topics.
Tip #5Your Author Bio can make or break the goal of your article!
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